McCartney Times

SHURE PARTNERS WITH PAUL McCARTNEY AND THE WHO TO AUCTION OFF LIMITED EDITION GRAPHIC PAINTED SM58® MICROPHONES

SHURE PARTNERS WITH PAUL McCARTNEY AND THE WHO TO AUCTION OFF LIMITED EDITION GRAPHIC PAINTED SM58® MICROPHONES

February 23
10:14 2017

hure Celebrates Legendary Artists and the 50th Anniversary of the SM58 on eBay for Charity, with All Proceeds Going to Meat Free Monday and Teen Cancer America

Niles, IL, February 22, 2017—Acclaimed as the world’s most popular microphone, the Shure SM58® Cardioid Dynamic Microphone has been used faithfully by the world’s most influential musicians since 1966. To celebrate and honor the strong connection of the SM58 to legendary musical artists, Shure has partnered with both Paul McCartney and The Who to make available at auction a one-time production of 600 serialized graphic painted SM58s. All of the proceeds generated from the campaign will go directly toward foundations for which both artists are deeply vested, including Paul McCartney’s Meat Free Monday and The Who’s Teen Cancer America. The serialized microphones will come with graphics specific to each artist. The Paul McCartney Special Edition 50th Anniversary SM58 will feature cover art from the album Kisses on the Bottom, photographed by Mary McCartney, and The Who Special Edition will feature original artwork from graphic designer Richard Evans, who has been designing The Who’s album covers and promotional visuals since 1976.

Each artist will have 300 SM58 microphones produced for the auction, with serial numbers 11-300 listed for sale at a fixed price.  Additionally, Shure will be auctioning off serial numbers 1-10, which feature hand-signed autographs on the microphone handles. The limited edition microphones will be available at auction through eBay for Charity, with 100% of proceeds going directly to each artist’s chosen charity. The SM58 50th Anniversary Artist Edition serves as a commemorative purchase and donation, honoring the decades of world-renowned music these artists have produced and their history of charitable activities.

“Paul McCartney and The Who have created some of the most influential music in our lifetimes, and given their impact on the world, we thought it only appropriate to team up with them to create a special 50th Anniversary edition of the SM58 microphone, which has been used to share their voices with fans of all ages for decades,” said Mark Brunner, vice president of corporate and government relations at Shure Incorporated. “We also knew that Paul, Roger, and Pete are extremely active in charitable giving, having been major benefactors to, and creators of, charities for quite some time. As such, we’re particularly proud to support the musicians’ charities of choice by donating 100 percent of the proceeds to each.”

Source: SHURE PARTNERS WITH PAUL McCARTNEY AND THE WHO TO AUCTION OFF LIMITED EDITION GRAPHIC PAINTED SM58® MICROPHONES

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Martin Nethercutt

Martin Nethercutt

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